Hey, I’m Raul!
Digital Marketer & Content Strategist helping brands grow through data-driven storytelling.
Recent University of Michigan – Dearborn graguate specializing in SEO, Social Media Strategy, and Content marketing. Currently looking for opportunities to drive ROI for forward-thinking brands.
How I can help
Copywriting & Email Marketing
I Draft persuasive ad copy and automated email funnels to drive higher conversion rates
Brand & Visual Design
I develop cohesive brand assets and digital graphics that ensure a consistent brand message
SEO & Analytics
I optimize web visibility and tracking user behavior using Google ANalytics and Rank math
Market Research
I analyze competitors and identify target audiences for brand growth
Biography
As a recent Marketing graduate from The University of Michigan – Dearborn, I am fueled by a ‘learn-fast, execute-better’ mentality. While I am early in my professional journey, I bring a fresh, academic-grounded perspective on digital trends and a mastery of modern marketing tools. I am eager to contribute my skills in strategy and content creation to a forward-thinking team where I can prove my value and grow alongside the brand.
Bringing a bicultural perspective to the table, my Hispanic heritage drives my passion for inclusive storytelling and helps me bridge the gap between brands and diverse communities.
Projects
General Motors Brand Architecture & Advertising Efficiency Analysis
Led a 5-person team to overhaul GM’s advertising spend, identifying key inefficiencies and engineering a digital-first media plan focused on “Technology in Use” to drive modern consumer engagement.
GoPro Marketing Research Initiative
Millennial Market Expansion Strategy Orchestrated a strategic pivot targeting a 71% larger market segment. Engineered a $40.2M digital-first budget and 3-year roadmap projecting 30% annual revenue growth through millennial-focused engagement.
Blog
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Marketing is changing fast. It’s no longer just about catchy slogans; it’s about using the right technology to reach the right audience. In my recent academic work with brands like General Motors and GoPro, I’ve seen firsthand how data and digital tools make the difference between a campaign that flops and one that scales. My