Hey, I’m Raul!
Performance Marketer focused on driving measurable ROI through data-backed strategies.
UM-Dearborn Marketing Graduate & Performance Marketer. Currently specializing in Google Ads and Analytics to drive measurable ROI for forward-thinking brands.
How I can help
Data & Analytics
I track and optimize ads using data-driven insights to maximize campaign ROI
Cultural Outreach
I utilize my bicultural background to help brands navigate new territories and connect authentically with diverse communities
SEO & Analytics
I optimize web visibility and track user behavior using Google Analytics and Google Ads
Market Research
I identify untapped market segments to drive brand expansion and strategic growth
Biography
I recently wrapped up my Marketing degree at the University of Michigan – Dearborn, where I leaned into a pretty simple philosophy: learn fast and execute even better. During my time there, I got to dive deep into the brand worlds of General Motors and GoPro for some intensive strategy projects, which gave me a real taste for solving big-brand challenges
I believe the best marketing doesn’t just reach an audience; it represents them. Drawing from my Hispanic heritage, I bring a bicultural perspective to every strategy, ensuring that inclusive storytelling isn’t just a buzzword, but a bridge between forward-thinking brands and the diverse communities they serve.
When I’m away from the office, you’ll probably find me hitting the links, hiking, or staying on top of the latest digital shifts. I’m currently looking for a team that’s ready to grow and appreciates a fresh, ready-to-work perspective.
Projects
General Motors Brand Architecture & Advertising Efficiency Analysis
Led a 5-person team to overhaul GM’s advertising spend, identifying key inefficiencies and engineering a digital-first media plan focused on “Technology in Use” to drive modern consumer engagement.
GoPro Marketing Research Initiative
Orchestrated with a team a strategic pivot targeting a 71% larger market segment. Engineered a $40.2M digital-first budget and 3-year roadmap projecting 30% annual revenue growth through millennial-focused engagement.
Blog
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Mcdonalds isn’t particularly best known for its ingredients. Rather, they are known to provide you with “eh, good enough” moments, or in a pinch. I think we all can agree the Mcdonalds is not healthy in the slightest. I think Chris Kempczinski, McDonald’s Chief Executive, feels the same way. Kempczinski has gone viral for…