Marketing is changing fast. It’s no longer just about catchy slogans; it’s about using the right technology to reach the right audience.
In my recent academic work with brands like General Motors and GoPro, I’ve seen firsthand how data and digital tools make the difference between a campaign that flops and one that scales.
My approach focuses on three things:
- 📊Data over Guesswork: Using actual consumer insights to drive big decisions.
- 📱Smart Platforms: Making sure a brand looks as good on a phone as it does on a desktop.
- 🚀Future Tools: Staying ahead of the curve with AI and new digital advertising trends.
I’m excited to launch this blog as a space to document these shifts and share what I’m learning along the way. This is just the beginning of the conversation, and I can’t wait to dive deeper into the tech and trends shaping our industry.
Beyond the Screen
- 📚Currently Reading “Morning Star” by Pierce Brown
- 🎧Listening to “Greenlights” by Matthew McConaughey
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