Mcdonalds isn’t particularly best known for its ingredients. Rather, they are known to provide you with “eh, good enough” moments, or in a pinch. I think we all can agree the Mcdonalds is not healthy in the slightest. I think Chris Kempczinski, McDonald’s Chief Executive, feels the same way.
Kempczinski has gone viral for the wrong reason. Taking one of the smallest bites I may have seen into their new “product.” Yes, he said product rather than burger. Shockingly, viewers were quick to repost the clip and share their ideas online, and this quickly became a horrible video for McDonald’s to even publish.
A certain company took advantage of the situation and made a video of their own, Burger King. In a 13-second clip, you can watch Tom Curtis, U.S president of Burger King, tearing up a Whopper. Sauce splayed across his face and a smile. All the social-media team behind the company needed was that one bite, and they were golden.
What’s most interesting is that they have been coaching Curtis on camera work for months before this. Recording him eating Whoppers just in case for advertisements. When they had the perfect opportunity, they went for it. Thats what marketers call an always-on content strategy. Being ready when the moment comes is the whole lesson.
What do you think? How do you feel about Mcdonalds trying to market their new product in this way? Do you think there is a way to salvage the view this gave?
Beyond the Screen
- Currently Reading Project Hail Mary by Andy Weir
- Listening to Building a Story Brand by Donald Miller